The Beautiful Game & the Beautiful Brew

Date

If you’ve ever seen a bunch of football enthusiasts at a pub watching a match, you’d have witnessed first-hand what an intensely passionate setting that is.

We wouldn’t even blame you for believing that’s what perfect love, the most perfect coupling looked like. Beer and football. Sigh!

Funnily enough though, like all classic love stories, it wasn’t a smooth road to romance.
When football was first popularised, it was primarily introduced as a method to get the working class out of pubs, and involved in physical activity.
(Association Football actually, but that’s a whole different history lesson. We’re just going to focus on the beer side of things.)

The Field

Basically, back in the day, people would work half a day on Saturdays and then piss the rest of their weekend away at pubs. And the clergy decided (yeah, the clergy!) that this was all too unproductive and not the right way to be spending weekends, and that the best way to get them out of there was by organising football matches over the weekend.

…like all classic love stories, it wasn’t a smooth road to romance.

The sport, which had started off as a recreational sport for the elite, had already become wildly popular with the masses. And so, their plan worked like a charm.

So well, that pub owners started to see their pubs suddenly empty out over the weekends. (Heartbreaking, we know! But there’s a happy ending, so read on!) During a football match, crowds would rather go support teams than drink, and so the pubs and bars ended up deserted.

The Strategy

But the amazing, enterprising business fellows that all brewers are genetically predisposed to be, they came up with a counter-strategy. Businessmen, yes, but also referred to as ‘Bringers of Salvation’. ( By now, it must be pretty clear who the heroes of this story are.)

During a football match, crowds would rather go support teams than drink

The only places apart from Church halls that were big enough to host football teams were the pub houses.

Pub owners went on some heavy marketing drives to establish close relations with Football clubs, offering them changing rooms and playing fields, and other different amenities, to play and practice in, for a certain fee.

11_MG_6354

This renting offer became so hotly contested and debated, that it even led to the moving and forming of football teams, based on offers and relations with pub owners. (Read, Liverpool FC. Another history lesson for another time.)

The pubs needed the teams and their fans around, and they knew it. Apart from rent, they offered another rather useful service—match updates. They did this by using the then cutting-edge telegraphic technology. They also got footballers to run their pubs, so that they would bring the loyal fans in, and that a sense of belonging would also be associated with the pub.

…pub owners went on some heavy marketing drives to establish close relations with Football clubs

Around this time, in 1888,  the Football Association and FA Cup were also founded, and needless to say, the popularity of the sport soared to an all new high. And brewers weren’t going to miss out on a chance to capitalise on this too.

In order to continue the hold they’d established on the masses, they started funding the setting up of bigger stadiums and fields to aid football clubs.
Two huge clubs, Liverpool FC and Manchester United FC, were controlled by brewers, with the maximum funding being provided by them. We already know breweries spend millions on football clubs today, but this practice has its roots in age-old business strategies, born as a result of an out and out PR and Marketing war.

The Game Play

While this strategy of getting people out of pubs and involved in physical activity was hugely successful, it didn’t quite get the love for a good brew out of the working-class.

…the middle-class’s love for the drink made the two inextricably intertwined.

The amount of effort brewers and pub owners put into associating beer with the game paid off though, and even though football became the new craze, one that would last for a long time, the middle-class’s love for the drink made the two inextricable.

Beer_Football_Toit
Photo credit: fanchi.se

The Curious (but glorious) End Result

Today, many centuries and pub screenings on large TVs later, the bond between the beautiful game and the equally beautiful brew is stronger than ever. And we couldn’t imagine a world where the two weren’t together.

Because that’s the kind of ending every fairytale romance ought to have, no?
Come on by and celebrate the triumph of eternal love against all odds, by grabbing a pint and watching the matches with us.

More
articles

Look forward to having you back when you are old enough to get Toit!

Please contact us between 9am and 7pm for reservations

Special Beer

Beetroot Lemon Gose

This special beer is a tart, refreshing wheat ale that is kettle-soured with lactobacillus and brewed with beetroot, lemon, and pink salt. (Ingredients that also give it the unusual colour.)

This is an easy-going, sessionable beer but has a unique complexity achieved by beetroot juice and lemon. 

AROMA

Earthy, lemon

ABV

4.8%

MOUTHFEEL

Medium-light body

APPEARANCE

Ruby with pink tones

FLAVOUR

Tangy, light, sweet and sour with the earthy sweetness of beetroot

Oktoberfest Special

märzen

The classic, traditional Marzen, this beer style originated in Bavaria and is brewed primarily for the Oktoberfest during the end of September and the beginning of October. 

Our version of the classic is an elegant, malty German lager with a rich and toasty malt flavour, with an aftertaste so rich that you can’t resist another glass. 

*(ABV in Pune and Mumbai is 4.9%, and 5.8% in Bengaluru)

AROMA

Moderate intensity aroma of German malt, rich, bready, toasty.

ABV

5.8%*

MOUTHFEEL

Medium-bodied, with a smooth, creamy texture.

APPEARANCE

Amber Orange

FLAVOUR

Moderately-dry to dry. Distinctive and complex maltiness including a bready, toasty aspect. Moderate hop bitterness and low hop flavour.

Oktoberfest Special

Kolsch

A clean, crisp, delicately-balanced beer with a very subtle fruit and hop character. Made with a single hop, Mandarina Bavaria, that lends the brew a distinctive lemon rind flavour, that makes this pleasant beer all the more refreshing. 

AROMA

Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a subtle fruit aroma

ABV

4.9%

MOUTHFEEL

Medium-light with medium carbonation

APPEARANCE

Clear, pale gold to light gold

FLAVOUR

Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

Special Beer

Black Rice Ale

Looking for something a little different?  
Brewed with black rice and specialty malts, this special brew is characterised by a slight malt sweetness, and balanced out by an earthy and nutty note that comes from the black rice.

AROMA

Mild sweetness

ABV

5.5%

MOUTHFEEL

Medium body

APPEARANCE

Dark brown

FLAVOUR

Brown bread, light nutty and chocolate notes

Oktoberfest Special

German Pilsner

A crisp, exceptionally clean beer prominently featuring noble German hops and the finest Pilsner malt that gives it an impeccably balanced hop profile.

Pouring a brilliant straw colour, it offers floral and spicy aroma with flavours of lightly sweet malt, finishing firm and dry on the palate.

AROMA

Malty with floral and spicy aroma

ABV

4.8%

MOUTHFEEL

Light to medium body

APPEARANCE

Light Straw

FLAVOUR

Medium to high hop bitterness and subtle grain sweetness

Specials

saison

Lemon Tea Saison

A farmhouse style ale celebrating the refreshing flavours of lemon chai. Crafted by infusing Malabar tea and a squeeze of farm fresh lemons, the beer has citrus fruit and spice notes that remind you of the soothing comfort of a cup of lemon tea, with a boozy twist of course!

AROMA

Fruity with a spicy yeast character

ABV

4.9%

MOUTHFEEL

Light to medium body

APPEARANCE

Fruity with a spicy yeast character

FLAVOUR

Citrus and pepper spice

Specials

American IPA

West Coast IPA

A West Coast-style American IPA aggressively hopped with a blend of Simcoe, Centennial, Amarillo and El Dorado hops.

This brew is all about the hops – that lends it clear aromas of pine, stone fruit and citrus.

The beer has a coating mouthfeel with long lasting bitterness and balanced malt body.

AROMA

Pine, stone fruit, citrus

ABV

6.6%

MOUTHFEEL

Light to medium body

APPEARANCE

Deep Golden

FLAVOUR

A crisp, bold hop forward front followed by piney and citrus notes

Sounds like something you and your friends would want to do?

Simply read and fill the form below and we’ll get in touch with you. And soon too! We hate turning people away, but we can only incorporate a certain number so that the experience remains personal.
All tours are currently out of Toit Bangalore.

    • Brewery Tours are held on every 1st Saturday of the month. The tour and beer tasting session starts at 11:30am and lasts for about 1.5 hours.
    • Registration fees for the Tour is Rs.850 + taxes. This is inclusive of beer samples, food pairing, a certificate & T-shirt.
    • Each tour has an upper limit of 20 people.  So register early to get your preferred date.
    • The minimum age to be eligible to sign up for the tour is 21 years. Carrying valid ID to take part in the Tour is mandatory. 
    • Kindly inform us in advance if you have any dietary restrictions or allergies.
    • We advise patrons who are on medication to refrain from taking the tour.
    • If you are a traveller, please note that International Credit Cards are not accepted as part of our online registration. Please send us an email to toitblr@toit.in and we can sort it out for you. Or just drop by at our pub, grab a beer and register at the front desk.
    • Because all the money goes to charity, refunds won’t be possible.
    • All tours are currently out of Toit Bangalore.

    Specials

    Kolsch Beer

    Kolsch

    The Kolsch, originating from Cologne, Germany, is a light and refreshing ale-lager hybrid. The beer is clean, crisp and delicately-balanced with a subtle fruit and hop character. Our version is made with a single hop, Mandarina Bavaria, that lends the brew distinctive mandarin and citrus notes.

    AROMA

    Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a pleasant and subtle fruit aroma

    ABV

    4.9%

    MOUTHFEEL

    Medium-light & medium carbonation

    APPEARANCE

    Clear, pale gold to light gold

    FLAVOUR

    Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

    Specials

    Dark Vader

    Schwarzbier

    ​​This German style dark lager is a regional specialty from southern Thuringen and northern Franconia in Germany.

    It balances a complex malt flavour with a generous addition of noble hops, with notes of caramel.

    The Special beer is rumoured to have strange powers, in that over a few pints, you seem to lose your ability to say ‘no’ to more. Don’t believe us? Well, have a taste of it yourself and see. But we warned—you don’t know the power of the dark side…umm…lager.

    AROMA

    Slightly malty

    ABV

    5.0%

    MOUTHFEEL

    Medium body, smooth

    APPEARANCE

    Black

    FLAVOUR

    Light malty with hints of caramel

    Specials

    West Coast IPA

    SMaSH

    While most beers use a blend of multiple hops and malts the SMaSH is brewed with a single variety of malt (Pilsner Malt) and hops (Amarillo hops).

    This refreshing beer showcases the individual characteristics of each ingredient, creating a distinctive yet balanced flavour profile. The Verdant IPA yeast helps the hop character shine through, while maintaining the grainy backbone.

    It’s the perfect beer to welcome Spring and the perfect excuse you need to get SMaSHed.

    AROMA

    Floral, citrus

    ABV

    4.8%

    MOUTHFEEL

    Light-medium bodied, medium carbonated.

    APPEARANCE

    Light yellow, slightly hazy.

    FLAVOUR

    Slightly bitter, citrusy flavour followed by malty aftertaste.

    Please contact us between 9am and 7pm for reservations

    Please contact us between 9am and 7pm for reservations

    Please contact us between 9am and 7pm for reservations

    TOIT PUNE

    Specials

    Kolsch Beer

    Kolsch

    The Kolsch, originating from Cologne, Germany, is a light and refreshing ale-lager hybrid. The beer is clean, crisp and delicately-balanced with a subtle fruit and hop character. Our version is made with a single hop, Mandarina Bavaria, that lends the brew distinctive mandarin and citrus notes.

    AROMA

    Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a pleasant and subtle fruit aroma

    ABV

    4.9%

    MOUTHFEEL

    Medium-light & medium carbonation

    APPEARANCE

    Clear, pale gold to light gold

    FLAVOUR

    Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

    Specials

    Belgian Tripel

    Tripel X

    A clean, crisp, delicately-balanced beer with a very subtle fruit and hop character.

    Brewed with pilsner malt and homemade candy sugar, our take on this Belgian classic style is smooth and complex. Strong malty & mildly sweet notes deliver a pleasantly dry finish. This one packs quite a punch & you will barely notice it, making it a dangerously session-able beer

    AROMA

    Complex fruity aroma

    ABV

    8%

    MOUTHFEEL

    Medium body

    APPEARANCE

    Pale gold

    FLAVOUR

    Mild sweet malt flavour, with a soft bitterness and fruity flavors

    Specials

    Guest Tap - Oi Brewing

    Lemon Hard Seltzer

    100 calories and 2 grams of carbs per pint! The Oi Lemon Hard Seltzer is made from a natural honey base just like a mead. After a special proprietary fermentation process, they use the traditional Bourbon method and filter the Seltzer over a bed of charcoal that eliminates all color and taste from it.


    The result, a sparkling clear beverage, which is then naturally flavored with lemon. Refreshing, light and crisp!

    AROMA

    Lemon

    ABV

    <4.95%

    MOUTHFEEL

    Crisp and spritz

    APPEARANCE

    Clear

    FLAVOUR

    Tart lemon