At Toit, our customers have always been our primary focus. They’re the ones who bring life to the place, create memories and end up giving the place its familiar, friendly vibe. And there are so many different kinds of people who come through our doors daily, that we wanted to get to know their stories.
The Kudix Mug Holder of the Month is our little way of celebrating our customers, and their unique stories.
What does a resort inspecting holiday planner, an IT guy with a passion for all things planetary, and a just-out-of-school freelance designer have in common? Beer, of course!
Say hello to Aveek, Anurag and Prakash, our Kudix Mug Holders for the month of Juneóa trio that loves long drives, good food and fresh brews.
Why do you think you guys got selected as the Kudix Mug Holders of the month?
Anurag: Weíre here pretty often, ya. Thatís pretty much it. High frequency.
Aveek: Weíre here more often than the manager.
Prakash: Especially Anurag, he beats us on a scale of 1-10. Every one time weíre here, heís here 10 times.
Anurag: No, no!
Prakash: Ok fine, 9 times.
Iím not here for the quantity but more the quality
Does he also drink 10 beers for every 1 the two of you have?
Anurag: No, Iím not here for the quantity but more the quality.
Prakash: So that would be your answer, the quality of the beer.
So, how do you guys know each other?
Anurag: Prakash and I are neighbours. Weíre still wondering how we met Aveek.
Heís done a lot of creatives for the both of us, and his dad is a friend of one of my friendís.
Aveek: Basically, itís a long, old story.
You do creatives for them? So what do you guys do?
Prakash: Iím in the holidaying business. I provide services to members, by helping them expand their choices in terms of the destinations they want to go to for a holiday. So it’s an exchange company, like say if youíre a member of a club you have access to the five resorts that the club might have. I give them a choice of another three and a half thousand worldwide, where they could go and holiday.
Actually my primary profession is to drink beer, and on the side I pretend to design
Anurag: Let me sum it up, ya! He gets to go and check out resorts, and sometimes he lets some of us tag along. Thatís the gist of it. All the three of us like driving and making trips, and trips with Prakash are nice because we get to stay in nice places. Weíre like guests of honour over there. And Iíve got a boring IT job, yaar.
Aveek: Actually my primary profession is to drink beer, and on the side I pretend to design. Iím a freelance industrial and graphic designer.
Anurag: Heís just come out of school! Heís just so incredibly creative, that we donít ask him any questions.
Are you all based out of Bangalore?
Aveek: I was born in Bombay. I shifted here in 2000, but man, I love this city.
Prakash: Iím from Kerala originally, but Iíve been in Bangalore since í95. So, very much a Bangalorean.
Anurag: Iíve moved around because my dad was in the Army. We moved more often to Bangalore than other places so we ended up settling here.
How long have you guys known each other?
Prakash: About 8 years or so.
Anurag: Weíve been drinking together for the last 8 years.
Heís just out of school and youíve been drinking for the last 8 years?
Anurag: Heís not really just out of school.
Aveek: Letís leave that out maybe? But seriously, I get to do a lot of things with these guys that I wouldnít normally be able toóI get to go on road trips, I get to drink beer in the afternoons and I get to rip on old people.
So how did Toit become part of your drinking equation?
Aveek: Itís the only place Anurag would ever meet me! He wouldnít meet me anywhere else.
Anurag: Ya, you know itís close by and itís kind of like the old television series, Cheers, for me. That was aired possibly before Aveek was born. But ya, office and home are close by.
I came here once when they hadnít started brewing and I abandoned the placeóthat was it. Iím fed up of bottled beer. Companies keep tampering and messing with it and it’s not consistent. Here, once they started brewing, I was on!
The beer is delicious. What can I say?! I’ve been to all the places and they make the best beer over here.
Prakash: Yeah. Itís the beer. Itís the distance also. Only Aveek comes from somewhere near Whitefield.
Aveek: The beer is delicious. What can I say?! I’ve been to all the places and they make the best beer over here.
Prakash: Fact of the matter is that we pass at least 35 different pubs and restaurants before we reach here, and weíve checked out quite a few of those, you know. So it’s for the beer and more. But starting with the beer, that drags us here.
Any fun beer drinking related stories from the 4 years youíve been coming here together?
Prakash: Very honestly, Iím not much of a beer drinker. Iím more of a whiskey-hard liquor guy. So this is probably the only place I come and drink beer. In terms of stories at ToitÖ (looks at Anurag)
Anurag: No, man! Iíve done nothing here. I just come and drink. I intervened in a skirmish once which just made me very popular with one of the waiters. Somebody was being rude to him and being aggressive, and it’s not like I got into a fight, but I just told them to chill and not be rude.
The only craziness that happens is when I come here with my boys.
Oh, so youíre here with family too?
Anurag: Yeah, I come here with my sons, who are 7 and 9 years of age.
Prakash: Itís actually very difficult to tell them weíre going to Toit. Because then they want to come along. Canít bring them out on a school night. Itís just that if we need to meet someone, we’d rather meet them here than at a coffee shop.
Aveek: Yes, I do the same actually. A lot of my meetings, I hold here. Plus the added perk is that if itís someone from out of town, then they get introduced to a nice placeóthey like the beer, which means they like me more! Itís actually really, really good for business like that.
Anurag: And unlike most other places, they play the music here on low, so you can actually talk, maybe except on Fridays and Saturdays. Other places, I donít understandóthey just crank it up, even at coffee shops.
Aveek is unusual. Weíre not! Heís the one who makes us odd, ya!
Your group is an unusual one. Do you meet a lot of new people here?
Anurag: Aveek is unusual. Weíre not! Heís the one who makes us odd, ya!
But I think in India, that is one fundamental problem. Youíre sitting on this table and thatís it. You donít chit-chat with other people. Itís very limited. Itís unusual to meet new people in a bar in India.
Aveek: Thatís not true!
Prakash: Probably requires a personality like Aveek’s.
Do you think that the introduction of breweries has affected the drinking culture and approach to alcohol?
Aveek: Actually, I wasnít much of a beer drinker until I tasted freshly brewed beer. I think the first time was when I was in Europe and they had a whole bunch of funky beers on tap. Freshly brewed beer is just delicious, and bottled beer has all these preservatives and stuff. I was pretty sick of bottled beer and switched to whiskey and gins. But this really does it for me. I can have this on a Wednesday afternoon, and itís fineóitís tasty and doesnít get me wasted.
Prakash: Absolutely. Weíve tried a couple of places and we just come back here. The consistency here is very high, and this is true for the food as well.
Anurag: Yeah, not matter what time of the day or what day of the week, the service, and food is always spot on. Itís just really well run, the whole place. Right from the waiters to everybody, itís got a very good vibe.
But when you think about it, anybody I know who goes to a brewery prefers fresh brew over bottled beer. I think it is affecting peopleóitís affecting me and I know itís affecting these guys, to the extent that I donít drink bottled beer anymore! I want a brewed beer!
If we ever see someone with bottled beer at Toit, itís almost funny, like we want to take pictures and all that. I mean, why would you drink bottled beer?
So what are your favourites here?
Aveek: Beer- The Basmati and the Tint-In-Wit, and the Aam Aadmi Ale when it comes out. Absolutely adore it!
Food- The steaks! When I ask for a juicy and bloody steak, they actually give it to me like I want it!
Prakash: Beer-Nitro Stout and the Hefeweizen also.
Food- The Pizzas! We do a lot of Pizzas here. I miss the Shrimp and Orange salad though. It was an exotic one!
Anurag: Beer- Same beers.
Food- Steak and Pizzas.
If we ever see someone with bottled beer at Toit, itís almost funny…
So when youíre not drinking or working, what do you do?
Anurag: Actually, we are starting a Space Blog. Basically we drive to Sriharikota and take pictures of the ISRO rockets taking off. And so weíre going to start a blog to encourage more people to go and see this stuff.
Aveek: Have you ever seen a rocket launch in real life? It is insane!
Anurag: Although the closest we get to the site is from a distance of 10 kilometres, the rocket itself is about 12-13 floors high, so while itís still small in the distance, itís still a magnificent sight. Itís a great drive and just something we like doing. It’s of course just a purely interest based thing, and we want more people to get out there and witness this amazing sight.