Kudix Mug Holder of the Month

Date

At Toit, our customers have always been our primary focus. They’re the ones who bring life to the place, create memories and end up giving the place its familiar, friendly vibe.

And there are so many different kinds of people who come through our doors daily, that we wanted to get to know their stories.

The Kudix Mug Holder of the Month is our little way of celebrating our customers, and their unique stories.

Toit-Mug_Holder-3_Arpita_Ganesh-header

Badminton, to cricket, to finance, to advertising, and moving around for eight months every year of his childhood—it’s been a rather eventful life for our Mug Holder of the Month, Ashwin.

We ask this of all Mug Holders—why do you think you were selected as the Kudix Mug Holder of the Month?

Because I’m here all the time. I’ve been coming here since 2010 and that’s not changed. Even when I was in Bombay, and I was visiting, I’d come here. Spent two New Year parties here as well.

But do you drink beer?

Yeah I do. I drink only beer and single malts. I stopped drinking everything else.

The funny thing is that the first time we came to Toit, it was just opening. The brewery wasn’t open yet. We ended up having bottled beers and decided to come the next day. And we came back here the next and that was when we started drinking brewed beer a lot.

We were here practically everyday after that, and that time I wasn’t even working yet.

Speaking of which, what do you do?

I’ve been in advertising for the last 10 years now. Currently I’m working for Happy. My part is to look at the digital side of things, something that has been a conscious decision for the last six years now.

When I went to Bombay, I moved into digital. But I came back because Bombay was not the place I wanted to settle in for sure. No way! I wanted a little peace in my life, which happened to be Bangalore. Unfortunately, it is also becoming hell.

But yeah, that’s what I’ve been doing for the last 10 years.

It’s surprising you say that though. A lot of people who move from here to Mumbai, never see themselves coming back to the Bangalore pace of things.

Because I am a little practical, in that sense. I mean, I get why people who’ve moved to Bombay might not want to come back here. Everything there works, and people are generally more helpful, but the city is decaying compared to what Bangalore is right now.

Bangalore will also see the same decay in sometime maybe. And the reason I don’t want to stay in Bombay is just that it is too damn expensive.  It doesn’t make any sense.
It’s stupid to buy a house in Bombay because a small little matchbox sized place will cost you nothing less than 1.5 crores. Same thing here, I will at least have a little more space.

Have you always lived in Bangalore then?

I have actually stayed in Bangalore for 12 years of my life. And I also lived in Bombay, and before that I was in Delhi for a couple of years. I was playing at that point of time so I was moving from UP to MP.

When you say playing, what do you mean?

Cricket. I was playing cricket at the undergrad levels so I used to keep moving around. There were times where my Dad would be posted somewhere else (he was in the Army) and I would be in a nearer town. If he was in Bareilly, I would be at a nearby town because there was nothing in Bareilly to play. So I would be in Kanpur, which had the facilities to play.

So I’ve not stayed with my family all the time. I’ve also moved around a lot, like in a year I would be out for 8 months.

Tell us a little more about the cricket part of things. When did that start?

So I used to play badminton professionally, when I was about 11 years old. I was playing for the Delhi schools and had reached the national level at one point of time, for the school level.
And cricket came to me very late. Maybe that’s why I’ve not played professionally after that.

It happened because one guy in the school team got injured and they were running out of players, so they asked me if I could bowl. I did, and I ended up taking six wickets in that match. So at that point I thought maybe there was a little more money in cricket, which was still pretty much nothing but was a little better than badminton. So I tried that.

But unlike civil kids, who are always in one place and therefore their focus is more centralised, for Army kids, the focus keeps getting shifted. And I gave up cricket by the age of 17. Between 13-17 years old, I literally moved ever six months.

That time there was no Under 17, only Under 12, 14 and 16. That happened, and the Services team in the Army happened. Even the kids could play at that time, although that rule has been abolished now. 

But since there was so much of moving around, I realised that I had already missed the bus. If you haven’t made it to a certain grade by a certain age in Cricket, you should just concentrate on something else. Things have changed now, with the IPL, and also State players earning a lot of money. But back then it was not like that at all.

It is very competitive.

How did advertising happen?

I had actually studied Finance and the dream was to go into a slightly more lucrative job. I did end up joining a multinational for the finance side of things, and I quit that job in 10 months because I knew that it was something I definitely didn’t want to do. I can’t be looking at SAP interfaces and Excel sheets for the rest of my life. I didn’t want that, and that’s how advertising happened.

My friends’ circle was in advertising, and they used keep saying that I don’t want to be doing that, after the kind of pay check I got in my starting job. So I literally took a 50% cut in my pay check when I shifted to advertising. 

How different is this? Is it much better?

It is, but better is a very subjective thing. So, I’ll tell you this. With my friends who are doing finance, 70% of their job is shit, 30% is very, very good.

In advertising, 90% is shit. Because of the number of responsibilities I have and the level of stress. Advertising is one of the most stressed industries in the world, after stock brokering and prostitution. 

Really?

Yup. The work demands are so high. There is a lot of pressure that goes into daily thinking also. People might be chill but we are also one of the most inefficient industries. 

But for me, that remaining 10%, when it comes through, is magical.  And then that 90% doesn’t seem like anything at all. 

Ideally for advertising, Bombay and Delhi are the places to be. But those cities, especially Gurgaon, are shit. I was there for three months working on a project for a brand, and I just couldn’t see myself living there.

But here, across the board, people and agencies just don’t know how to sell themselves. It’s a Bangalore thing. It’s a valid stereotype, that people in Bangalore are just lazy.

But you still enjoy it!

Yeah, I do because I get to do two other things.

What are these other things that you do?

Spend a little time with my wife, who I hardly get to spend time with. And also play a little cricket over the weekend.

What does your wife do?

She is a policy researcher and she works with the State and Central Government.

Looping back to what you were saying about hating the unprofessionalism in advertising, if there is this general consensus that this is the way things are, why isn’t anybody changing that?

People are changing. Not as an industry.
See, there can only be one Elon Musk, one Steve Jobs. The people who change become that. The people who don’t change become a Group C somewhere, and that is the maximum they can achieve.

They are only buying agencies, but not really building any dreams. Or maybe small ones. It’s impossible to transform the industry.
But you don’t have to break the industry, just crack it for yourself.

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Look forward to having you back when you are old enough to get Toit!

Please contact us between 9am and 7pm for reservations

Special Beer

Beetroot Lemon Gose

This special beer is a tart, refreshing wheat ale that is kettle-soured with lactobacillus and brewed with beetroot, lemon, and pink salt. (Ingredients that also give it the unusual colour.)

This is an easy-going, sessionable beer but has a unique complexity achieved by beetroot juice and lemon. 

AROMA

Earthy, lemon

ABV

4.8%

MOUTHFEEL

Medium-light body

APPEARANCE

Ruby with pink tones

FLAVOUR

Tangy, light, sweet and sour with the earthy sweetness of beetroot

Oktoberfest Special

märzen

The classic, traditional Marzen, this beer style originated in Bavaria and is brewed primarily for the Oktoberfest during the end of September and the beginning of October. 

Our version of the classic is an elegant, malty German lager with a rich and toasty malt flavour, with an aftertaste so rich that you can’t resist another glass. 

*(ABV in Pune and Mumbai is 4.9%, and 5.8% in Bengaluru)

AROMA

Moderate intensity aroma of German malt, rich, bready, toasty.

ABV

5.8%*

MOUTHFEEL

Medium-bodied, with a smooth, creamy texture.

APPEARANCE

Amber Orange

FLAVOUR

Moderately-dry to dry. Distinctive and complex maltiness including a bready, toasty aspect. Moderate hop bitterness and low hop flavour.

Oktoberfest Special

Kolsch

A clean, crisp, delicately-balanced beer with a very subtle fruit and hop character. Made with a single hop, Mandarina Bavaria, that lends the brew a distinctive lemon rind flavour, that makes this pleasant beer all the more refreshing. 

AROMA

Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a subtle fruit aroma

ABV

4.9%

MOUTHFEEL

Medium-light with medium carbonation

APPEARANCE

Clear, pale gold to light gold

FLAVOUR

Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

Special Beer

Black Rice Ale

Looking for something a little different?  
Brewed with black rice and specialty malts, this special brew is characterised by a slight malt sweetness, and balanced out by an earthy and nutty note that comes from the black rice.

AROMA

Mild sweetness

ABV

5.5%

MOUTHFEEL

Medium body

APPEARANCE

Dark brown

FLAVOUR

Brown bread, light nutty and chocolate notes

Oktoberfest Special

German Pilsner

A crisp, exceptionally clean beer prominently featuring noble German hops and the finest Pilsner malt that gives it an impeccably balanced hop profile.

Pouring a brilliant straw colour, it offers floral and spicy aroma with flavours of lightly sweet malt, finishing firm and dry on the palate.

AROMA

Malty with floral and spicy aroma

ABV

4.8%

MOUTHFEEL

Light to medium body

APPEARANCE

Light Straw

FLAVOUR

Medium to high hop bitterness and subtle grain sweetness

Specials

saison

Lemon Tea Saison

A farmhouse style ale celebrating the refreshing flavours of lemon chai. Crafted by infusing Malabar tea and a squeeze of farm fresh lemons, the beer has citrus fruit and spice notes that remind you of the soothing comfort of a cup of lemon tea, with a boozy twist of course!

AROMA

Fruity with a spicy yeast character

ABV

4.9%

MOUTHFEEL

Light to medium body

APPEARANCE

Fruity with a spicy yeast character

FLAVOUR

Citrus and pepper spice

Specials

American IPA

West Coast IPA

A West Coast-style American IPA aggressively hopped with a blend of Simcoe, Centennial, Amarillo and El Dorado hops.

This brew is all about the hops – that lends it clear aromas of pine, stone fruit and citrus.

The beer has a coating mouthfeel with long lasting bitterness and balanced malt body.

AROMA

Pine, stone fruit, citrus

ABV

6.6%

MOUTHFEEL

Light to medium body

APPEARANCE

Deep Golden

FLAVOUR

A crisp, bold hop forward front followed by piney and citrus notes

Sounds like something you and your friends would want to do?

Simply read and fill the form below and we’ll get in touch with you. And soon too! We hate turning people away, but we can only incorporate a certain number so that the experience remains personal.
All tours are currently out of Toit Bangalore.

    • Brewery Tours are held on every 1st Saturday of the month. The tour and beer tasting session starts at 11:30am and lasts for about 1.5 hours.
    • Registration fees for the Tour is Rs.850 + taxes. This is inclusive of beer samples, food pairing, a certificate & T-shirt.
    • Each tour has an upper limit of 20 people.  So register early to get your preferred date.
    • The minimum age to be eligible to sign up for the tour is 21 years. Carrying valid ID to take part in the Tour is mandatory. 
    • Kindly inform us in advance if you have any dietary restrictions or allergies.
    • We advise patrons who are on medication to refrain from taking the tour.
    • If you are a traveller, please note that International Credit Cards are not accepted as part of our online registration. Please send us an email to toitblr@toit.in and we can sort it out for you. Or just drop by at our pub, grab a beer and register at the front desk.
    • Because all the money goes to charity, refunds won’t be possible.
    • All tours are currently out of Toit Bangalore.

    Specials

    Kolsch Beer

    Kolsch

    The Kolsch, originating from Cologne, Germany, is a light and refreshing ale-lager hybrid. The beer is clean, crisp and delicately-balanced with a subtle fruit and hop character. Our version is made with a single hop, Mandarina Bavaria, that lends the brew distinctive mandarin and citrus notes.

    AROMA

    Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a pleasant and subtle fruit aroma

    ABV

    4.9%

    MOUTHFEEL

    Medium-light & medium carbonation

    APPEARANCE

    Clear, pale gold to light gold

    FLAVOUR

    Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

    Specials

    Dark Vader

    Schwarzbier

    ​​This German style dark lager is a regional specialty from southern Thuringen and northern Franconia in Germany.

    It balances a complex malt flavour with a generous addition of noble hops, with notes of caramel.

    The Special beer is rumoured to have strange powers, in that over a few pints, you seem to lose your ability to say ‘no’ to more. Don’t believe us? Well, have a taste of it yourself and see. But we warned—you don’t know the power of the dark side…umm…lager.

    AROMA

    Slightly malty

    ABV

    5.0%

    MOUTHFEEL

    Medium body, smooth

    APPEARANCE

    Black

    FLAVOUR

    Light malty with hints of caramel

    Specials

    West Coast IPA

    SMaSH

    While most beers use a blend of multiple hops and malts the SMaSH is brewed with a single variety of malt (Pilsner Malt) and hops (Amarillo hops).

    This refreshing beer showcases the individual characteristics of each ingredient, creating a distinctive yet balanced flavour profile. The Verdant IPA yeast helps the hop character shine through, while maintaining the grainy backbone.

    It’s the perfect beer to welcome Spring and the perfect excuse you need to get SMaSHed.

    AROMA

    Floral, citrus

    ABV

    4.8%

    MOUTHFEEL

    Light-medium bodied, medium carbonated.

    APPEARANCE

    Light yellow, slightly hazy.

    FLAVOUR

    Slightly bitter, citrusy flavour followed by malty aftertaste.

    Please contact us between 9am and 7pm for reservations

    Please contact us between 9am and 7pm for reservations

    Please contact us between 9am and 7pm for reservations

    TOIT PUNE

    Specials

    Kolsch Beer

    Kolsch

    The Kolsch, originating from Cologne, Germany, is a light and refreshing ale-lager hybrid. The beer is clean, crisp and delicately-balanced with a subtle fruit and hop character. Our version is made with a single hop, Mandarina Bavaria, that lends the brew distinctive mandarin and citrus notes.

    AROMA

    Low malt aroma, with a grainy-sweet character. A delicately spicy hop aroma, with a pleasant and subtle fruit aroma

    ABV

    4.9%

    MOUTHFEEL

    Medium-light & medium carbonation

    APPEARANCE

    Clear, pale gold to light gold

    FLAVOUR

    Low fruity sweetness, medium-low bitterness with delicate dryness and slight crispness

    Specials

    Belgian Tripel

    Tripel X

    A clean, crisp, delicately-balanced beer with a very subtle fruit and hop character.

    Brewed with pilsner malt and homemade candy sugar, our take on this Belgian classic style is smooth and complex. Strong malty & mildly sweet notes deliver a pleasantly dry finish. This one packs quite a punch & you will barely notice it, making it a dangerously session-able beer

    AROMA

    Complex fruity aroma

    ABV

    8%

    MOUTHFEEL

    Medium body

    APPEARANCE

    Pale gold

    FLAVOUR

    Mild sweet malt flavour, with a soft bitterness and fruity flavors

    Specials

    Guest Tap - Oi Brewing

    Lemon Hard Seltzer

    100 calories and 2 grams of carbs per pint! The Oi Lemon Hard Seltzer is made from a natural honey base just like a mead. After a special proprietary fermentation process, they use the traditional Bourbon method and filter the Seltzer over a bed of charcoal that eliminates all color and taste from it.


    The result, a sparkling clear beverage, which is then naturally flavored with lemon. Refreshing, light and crisp!

    AROMA

    Lemon

    ABV

    <4.95%

    MOUTHFEEL

    Crisp and spritz

    APPEARANCE

    Clear

    FLAVOUR

    Tart lemon